11 Useful podcast marketing tips for forward-thinking organisations that want to be different
Blogs and video content for business are great but demand all of our attention. Podcasts, on the other hand, allow us to listen and learn while being productive and hence why podcast listeners are most likely weaving through traffic or opening a jar of pesto as the pasta bubbles away while they listen. Welcome to the golden age of podcasts!
The great thing about podcasts is that we don’t have to plan our life around them. They move with us.
As the value of long-term assets depreciate and rental yields peak, asset owners focus on reducing operating costs
May Khizam, co-founder, SMARTInvest Real Estate by The Grid Media Ltd interviewed James Nicholson, Strategy Director, Towa Technologies Holdings Limited about the TOWA network that enables peers to connect in order to manage and maintain properties.
How would you best describe the solution that the TOWA portal offers asset owners?
It is a property and community management portal to streamline the management of commercial or residential units for asset owners reducing building management and maintenance costs and facilitating and streamlining transactions through the application of blockchain technologies.
August 27, 2018
Everything has to be one window otherwise information is lost
May Khizam, co-founder, SMARTInvest Real Estate by The Grid interviewed Harri Majala, CEO, GBuilder about the ‘digital twin’ platform that is taking homebuyers on a new digital customer journey. Based in Finland, GBuilder is BIM-based web and mobile platform with 3D/VR/AR models that simplifies the communication around buying an off-plan apartment or house for both the builder and buyer.
This platform has evolved out of a family business in construction with yourself at the helm as the next gen developing and integrating technology into an industry that has been slow to transform itself digitally.
Indeed, ‘why fix it if it’s not broken’ is a difficult mindset to challenge but we have done just that by combining digitalization, CAD, project management and visualization. We had the vision. Technology is now playing catch up.
July 21, 2018
This is a general summary of key participant points from the London launch of SMARTInvest Real Estate by The Grid Media Ltd in partnership with Bird & Bird LLP on July 19, 2018.
Michael Rudd, Co-Head, International Energy & Utilities Group and Marco Nicolai, UK Head of Construction, Bird & Bird LLP
May Khizam, Founder & Chief Strategist and Tasneem Mayet, Research Director, The Grid Media Ltd
The private round table was attended by market leading participants representing a broad cross-section of the built space value chain from the United Kingdom, Singapore and the United Arab Emirates. The discussion focused on front line thinking, with a focus on disruption, at the intersections of investment, real estate and technology. (more…)
“Believe me, there is nothing more demoralising for the finance professional who cannot get engagement from the audience after how hard they have worked”
The Grid: With data visualisation being a growing area of data analytics, there is a shift in focus towards creating visual stories around financials for corporate decision-making. Can you elaborate on that for us?
Danielle: There has definitely been a big focus shift onto visualisation of data for sure. Having said that, number crunching is still just as important as ever.
As analysts, we know that nothing is more important than the accuracy but ‘non-finance’ management professionals increasingly want to see visuals. It’s all about how the numbers are communicated.
December 31, 2017
The Address Hotel Downtown was my Dubai muse, like the Battersea Power Station my London muse. Granted, the two are starkly different. Yet both chisel into the way communities interact with buildings. They have withstood weary times. They still resonate authenticity, whether dwarfed by a Burj Khalifa or a Shard. Nearly two years in, I for one can’t wait for The Address to reopen.
November 12, 2017
“Quality is not about how expensive a product is but how consistent it is”
The Grid: You have focused on a specific area with in the food service industry, why?
Rehan Samee: You mean deserts? There was such a glaring deficiency (in terms of quality) and still is. When you go to a Starbucks, for example, you have a variety of food items to choose from; lollipops and packaged nuts near the check out counter to croissants, muffins, cookies and cakes in their display chillers. These are supplied by different vendors. What we found – and what we still find – is that the quality of these products, particularly bakery and pastry items, is very average. There is sweetness but nothing else.
Now take a step back and just visualize what “food” is to us today … it’s not just a means of survival … it is an experience! Switch on any TV network in any language. There are channels just dedicated to food. Look at the trends reflected there and on social media. There is a growing consciousness of the quality of ingredients, flavor subtleties and texture combinations and clearly a demand for more.
November 12, 2017
“We wanted something more scalable than [a restaurant] at a small incremental cost”
The Grid: From banker to B2B desert maker. What was that moment of change?
Rehan Samee: I always had the entrepreneurial curiosity. Since I first came to Dubai twenty years ago I have been itching with ideas. Whether it was to create nutritious preservative free TV dinners, inspired by the most amazing Thai red curry cooked by my ex-wife; or looking to establish different types of entertainment centers when all my boys would have to play with in malls when they were growing up were ball pits! Why not carting, archery or even miniature golf… with some kind of F&B? So I have been down a lot of paths that never materialized.
The Grid: Why do you think that was?
Rehan Samee: In hindsight, it was not as much about the feasibility of the product as it was the type of co-operation – particularly with the TV dinner idea. The person you think of as the co owner of the company interprets roles differently to what you do sometimes. Pieces therefore don’t fall into place.
November 12, 2017
“There is nobody that cares more for a building than the people living in it”
The Grid: You presented on technology and property management at SMARTInvest Real Estate last month. What would you like to see happen in the industry most?
Fadi Nwilati: The RE industry and PM industry are far behind on technology platforms. We still do the same things we did ten years ago including processes. Yes we as an industry are using new platforms and software but they are related to document management (e.g. financial management like invoices, receipts, budgets).
This helps back office but there has been very little or virtually nothing done to improve tenant/landlord, resident property manager and resident security communication in a building. (more…)
October 16, 2017
“This is the difference between a well-managed building and one that is not”
The Grid: Tenant management is increasingly important as it can have an impact on real estate yields for investors. What are best practices today?
Fadi Nwilati: Although that is the common term used in the industry, we like to separate it into:
- Lease Management (managing documentation, administration, legal and commercial activities)
- Resident Management
Lease management is purely administrational and relatively straightforward. We follow ISO 9001:2015 practices for quality management and administration and use technology to automate those processes as much as possible, reducing human error and improving customer satisfaction. It is a documentation-heavy process so tenants typically complain about signing so many papers even after a lease is signed.