“Believe me, there is nothing more demoralising for the finance professional who cannot get engagement from the audience after how hard they have worked”

The Grid: With data visualisation being a growing area of data analytics, there is a shift in focus towards creating visual stories around financials for corporate decision-making. Can you elaborate on that for us?

Danielle: There has definitely been a big focus shift onto visualisation of data for sure. Having said that, number crunching is still just as important as ever.

As analysts, we know that nothing is more important than the accuracy but ‘non-finance’ management professionals increasingly want to see visuals. It’s all about how the numbers are communicated.