New Market Entry

Global fashion expert, Asil Attar, CEO, Lead Associates and Founder of EST2014, talked through her experience working with clients to translate market entry objectives into realistic, time-phased plans with appropriate decision-gates and performance metrics.  With robust participation of the audience, Asil advised on, and prompted discussion, regarding brand experience and delivery; scouting talent; the diversity of Middle Eastern markets; signing a fashion powerhouse in Dubai and the risk and reward of raw brands.



Asil Attar
CEO, Lead Associates and Founder of EST2014

Raw Brand Risk and Reward interview with Asil Attar,click here

Date: February 3, 2015