New Market Entry
Global fashion expert, Asil Attar, CEO, Lead Associates and Founder of EST2014, talked through her experience working with clients to translate market entry objectives into realistic, time-phased plans with appropriate decision-gates and performance metrics. With robust participation of the audience, Asil advised on, and prompted discussion, regarding brand experience and delivery; scouting talent; the diversity of Middle Eastern markets; signing a fashion powerhouse in Dubai and the risk and reward of raw brands.
CEO, Lead Associates and Founder of EST2014
Raw Brand Risk and Reward interview with Asil Attar,click here
Date: February 3, 2015