Overview:

New Market Entry

Global fashion expert, Asil Attar, CEO, Lead Associates and Founder of EST2014, talked through her experience working with clients to translate market entry objectives into realistic, time-phased plans with appropriate decision-gates and performance metrics.  With robust participation of the audience, Asil advised on, and prompted discussion, regarding brand experience and delivery; scouting talent; the diversity of Middle Eastern markets; signing a fashion powerhouse in Dubai and the risk and reward of raw brands.

 

Speakers:

Asil Attar
CEO, Lead Associates and Founder of EST2014

Raw Brand Risk and Reward interview with Asil Attar,click here

Date: February 3, 2015