“Fundamentally young employees want to work with good leaders. This is where the best organization focus their efforts”

The Grid: Ok, technically speaking, a ‘millennial’, otherwise known as ‘Generation Y’, is someone born between 1981 and 1997 (at the time of this article, a millennial is between 20 and 36 years old). In the advertising industry, any talent acquisition strategy would feature Millennials, no doubt. Do the usual traits assigned to this generation, i.e., lazy, entitled and opportunistic, ring true in your experience?

Nick Seruwagi: Having worked in HR outside of the advertising industry, I know you don’t need to be a Millennial to be lazy, entitled and opportunistic. These traits are visible across any multi generation within any organization. However, our current Millennials do get the most stick for it. I would be lying if I said it didn’t ring true in some instances but there are many proactive,  ambitious and hard working millennials as well. We see this in the growing number of young entrepreneurs across the region.

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