Everything has to be one window otherwise information is lost

May Khizam, co-founder, SMARTInvest Real Estate by The Grid interviewed Harri Majala, CEO, GBuilder about the ‘digital twin’ platform that is taking homebuyers on a new digital customer journey. Based in Finland, GBuilder is BIM-based web and mobile platform with 3D/VR/AR models that simplifies the communication around buying an off-plan apartment or house for both the builder and buyer.

This platform has evolved out of a family business in construction with yourself at the helm as the next gen developing and integrating technology into an industry that has been slow to transform itself digitally.
Indeed, ‘why fix it if it’s not broken’ is a difficult mindset to challenge but we have done just that by combining digitalization, CAD, project management and visualization. We had the vision. Technology is now playing catch up.

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