“Nine out of ten of our customers use Android”

The Grid: Thank you for joining us today. We are keen to hear your insights into the e-commerce market space in the region from a hands-on, practical perspective.

Luma Bourisly: I’m happy to be here. Well, needless to say, this market is very different from other markets around the world, especially in terms of customer trust. The online shopper is not only hesitant to share credit or debit card details but also personal details such as address, phone numbers, age, and so on.

The Grid: Yes, concerns about privacy are certainly understandable. And why do you think they are so hesitant compared to other markets?